Entry2_Phi Thi Hong

Monday, October 17, 2011

Item 1: “Yahoo Vietnam” Advertisement

Components Contents
1. Source Yahoo Vietnam
2. Target Audience People who use Internet
3. Medium(media) Broadcast (on TV, Internet)
4. Context Nowadays in Vietnam
5. Objectives Persuade people to use Yahoo Vietnam
6. Messages General sellingProposition If you use Yahoo Vietnam, you can easily search information you want.
Product Attributes Convenient
Customer Benefits Knowledge and information
Personal Values Comfortable life, self-respect, happiness, wisdom, self-fulfillment, excitement
7. Messageexecution Description Nowadays, “Co Tam” also was made to categorize rice and bean by her stepmother. She was very sad. Then “Ong But” advised her to use Yahoo. She used it to search information about “how to have a party at home” on her mobile. As a result, she had a happy party with her prince and friends.
Execution Style(s)Rhetorical Device(s) Imaginary
8. Evaluation Good, interesting impression because there are characters from legend in the advertisement

Item 2: “Everon” Advertisement

Components Contents
1. Source “Everon”
2. Target Audience everyone
3. Medium(media) Broadcast (on TV, Internet)
4. Context Nowadays in Vietnam
5. Objectives Persuade people to use “Everon”
6. Messages General sellingProposition If you use “Everon”, you have good sleep and happy dreams
Product Attributes Comfortable to lie, soft and light ( sometimes, the blanket is outside of the man while he’s sleeping)
Customer Benefits Good sleep and good health
Personal Values Comfortable life, self-respect, happiness, excitement
7. Messageexecution Description There is a fat man, who always thinks of his idol. When he lie on “Everon” to sleep, he dreams about his happy moments with his idol.
Execution Style(s)Rhetorical Device(s) MusicalHumorous

Overstatement

8. Evaluation Good impression, humorous

Item 3: “Omo”

Components Contents
1. Source “Omo”
2. Target Audience All people
3. Medium(media) Broadcast (on TV, Internet)
4. Context Nowadays in Vietnam
5. Objectives Persuade people to use “Omo”
6. Messages General sellingProposition If you don’t use “Omo”, you have no clean clothes
Product Attributes Easy to cleanse clothes
Customer Benefits Clean and new clothes
Personal Values Comfortable life, confidence, happiness and pleasure
7. Messageexecution Description There was a kid who was riding bike. He wanted his grandmother to ride bike with him but she couldn’t do it. Then he tried his best to create a new bike which his grandmother can ride. During making the bike, his clothes were dirty. His grandmother used “Omo” to wash his clothes. As a result, the clothes were completely clean.
Execution Style(s)Rhetorical Device(s) Overstatement
8. Evaluation Good impression, evoke good characteristics of children

About phithihong

nothing

3 responses »

  1. Hong, I love to comment for your advertisement. I think almost your annalysises are ok. however, with product attribute of last two advertisements, you have some mistakes. you should give some ingredients of products. for example: omo is chemical, flour, bag-shape, etc.
    I have only a little comment. I think they are ok.

  2. Hi Hong, first of all I want to say your analysies to interesting ads are good. I just want to add some things.
    – Item 2: you should choose an original ad instead of ad with some sentences added by person who post ad. It shows some mistake of ad.
    – Item 3: as I know, Source of this product is Unilever.

  3. Item 3 is an advertisement which is quite meaningful in Vietnamese family. However, I think you should explain more about why you think that the ad uses “Overstatement”.

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