ITEM 1: ” ZinZin ” advertisement

Source:

Components

Contents

 1.

Source

ZinZin

 2.

Target
Audience

Mainly for children, adult can also use it

 3.

Medium
(Media)

Video clip

  4.

Context

A cartoon character dancing and singing the song about “Zinzin” milk

 5.

Objectives

Persuade children to drink the milk everyday

 6.

 Messages

General Selling

Proposition

Dance with zinzin

Product

Attributes

Liquid
milk, having the typical aroma, good taste, the beautiful paper wrapping…

Customer

Benefits

Convenient,
economical, good for health, tall, long legs, active, intelligent…

Personal
Values

Wisdom, happiness, pleasure,
comfortable life, more confident, more active…

 7.

Message
Execution

Execution

Style(s)/

Rhetorical

Device(s)

– Funny video

– Metaphor: the cartoon character implies
the children

– Overstatement: the character has a big
head and the long legs

– The song in clip uses repetition and
parallelism

 8.

Evaluation

It’s worth to enjoying

ITEM 2: Speeding warning

Source:

Components

Contents

1.

Source

Speeding – No one thinks big of
you

2.

Target
Audience

All
of people

3.

Medium
(Media)

Video
clip

4.

Context

Warning
about controlling the speed when driving

5.

Objectives


Reminding people to be careful of driving

6.

 Messages

General
Selling

Proposition

Speeding.
No one thinks big of you

Product

Attributes

Mental
product

Customer

Benefits

Safe

Personal
Values

Safe,
Inner peace, happiness, pleasure, comfortable life

7.

Message
Execution

Execution

Style(s)/

Rhetorical

Device(s)


Making people feel fear, unhappy and
worry


Antithesis: safe and happiness ><
death and suffering great misery

8.

Evaluation

Meaningful
and useful for people who driving

ITEM 3: Pantine advertisement

Source:

Components

Contents

1.

Source

Pantine ad

2.

Target
Audience

All
of girl and women

3.

Medium
(Media)

Video
clip

4.

Context

Talent
is not deaf

5.

Objectives


Making people believe in themselves to
overcome all of the obstacle


You can shine with pantine

6.

 Messages

General
Selling

Proposition

Pantine
– You can shine

Product

Attributes

Liquid,
having the typical aroma, the white wrapping…

Customer

Benefits

Convenient,
economical, making your hair thin, glossy, shiny…

Personal
Values

Wisdom, inner peace,
happiness, pleasure, comfortable life, more confident…

7.

Message
Execution

Execution

Style(s)/

Rhetorical

Device(s)


The moved clip


Symbol: the image of the flying butterfly
stands for the dream of the girl


Overstatement: two talented violon player
who is deaf and dumb.


Antithesis: two girls have talent in
music but they are opposite together about situation, personality and
selflessness…


Rhetorical question:


“Why don’t you learn something else?”

“Why
do you have to be like others?”

8.

Evaluation

Use pantine to shine with your talent

About huyenpj

always smile! always try!

7 responses »

  1. Hi Thu, I have some opinions with your analyses
    _ In item 1: I think that what you wrote in context should be description for video and context is unclear.
    _ In item 2: You may have some mistakes in source, context, message so you should check it.
    _In item 3: the same comment for item 2.
    P/S: I love videos you chose😀.

  2. Nguyen Ha says:

    Hi, Thu
    To be honest, I do love the ads you found especially the third one. They are extremely meaningful. Nonetheless, I have some ideas being different from your analyses.
    Item 1:
    – Medium (Media): it should be “Broadcast ad”
    – Context: I remember that this ad was launched in about 2006 (the early 21st cent – when there were a lot of milk products being competitive and the need of people to drink milk everyday was really high)
    – Customer benefits: you should omit economical because this ad does not mention the price of this product.
    – Personal Values: I agree with you but I think you should make it paralleled.
    – Execution styles/Rhetorical devices: humor, musical, image, metaphor, fantasy (the scenery that the cartoon character has a big head and long legs is not overstatement – I think it is fantasy)
    Item 2:
    – Context: I think that you are misunderstanding about context. It might be the time, that has some reason, stimulate the author make this ad. In this case: I think it should be the year that there were a lot of traffic accidents. Then, the author decided to make this ad to warn humans.
    – I think there won’t be product attributes and customer benefits because this ad doesn’t aim to sell any products and there are no customers at all.
    – Execution styles/Rhetorical devices: Mood (fear is evoked)
    Item 3:
    – Medium: Broadcast ad
    – Context: you should search on the Internet to find out the year this ad was launched.
    – Objectives: To make viewers develop the liking and preference for Pentene
    – Product attributes: Unshown
    – Customer benefits: people will have a glossy, shinning and natural hair
    This is just what I think. Anyway, I do love your entry.

  3. phithihong says:

    Hi, Thu!!! I really like your advertisements. All of them were interesting and creative. However, I have comment for you. About media, I think they are broadcast on TV and Internet. That’s my idea. Good luck to you!

  4. NguyenThiThuHuyen says:

    Hello Thu! I want to share my opinion about your analyses
    Item 1:
    – medium: broadcast on TV
    – context: I think you misunderstand the term ” context”, so you should check it again
    – evaluation: great impression
    Item 2 and 3:
    Actually, I think you had some mistakes when choosing 2 ads because it is too long (more than 4 minutes). Especially, thorough 2 ads, the author want to give people some messages more than introduce a particular product.
    So you you should consider 2 ads again.
    Good luck!

  5. Nguyen Thi Thu Huyen says:

    ggg

  6. Your secend item make me deeply impressed. it is a meaningful lesson for me. I want to contribute some comments about this video.
    + Source: is not “Speeding. No one thinks big of you” but is unclear. I agree that “Speeding. No one thinks big of you” is the General Selling Proposition only.
    The source may be one advertising agency.
    + Context: in June 2007 in New South Wales, Australia
    + Media: On the Internet
    Hope my opinions are useful for you!

  7. Hi, Thu
    I am really impressed at all of your items. The first one is really funny, but the more funny the first is, the more emotional the second and the third are.I highly appreciate all of your choices in this entry.
    however, I have some comments for you
    – it seems that you have misundertanding about context and media in all of your items.it should be to show that when the ads happen and how they are shown, posters or Broadcast on TV, etc.
    – In item 1, I agree with your ideas but just a small comment that you should put your ideas paralel.
    In item 2,about general selling proposition, what you say is a little bit confused. I think it can be replaced
    In item 3, like item 1, you should pay attention to paralellism. Also, the idea you say economical can be refused.
    That’s all my comments. Good luck to U!!!

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