Item 1.

Components Contents
1. Source Vinamilk
2. Target Audience Vietnamese parents with their children
3. Medium (Media) A TV commercial
4. Context Nowadays society
5. Objectives To introduce a new product as milk
  

6.

Messages General selling proposition If your children use this product, they will be taller and their eyesight will be better
Product attributes Liquid, good taste with a lot of flavors, a lot of nutrition (Mg, A, Ca, D3)
Customer benefits Become taller and have good eyesight
Personal Values Self-respect, comfortable life, wisdom
7. Message Execution Description A boy who is the tallest person among of three ones plays also best. He has very good eyedsight in quick- eyed play with a cow as well.
Execution Style/ Rhetorical Devices Image: a cow Overstatement: the cow can communicate and interact with people
8. Evaluation A super cool advertisement, funny and attractive to parents and especially kid

Item 2.


Components Contents
1. Source 15 Sugus Little-Fruits
2. Target Audience The youngster
3. Medium (Media) A TV commercial
4. Context Modern society
5. Objectives To introduce new flavors of Sugus
  

6.

Messages General selling proposition If you try those new flavors, you can savor their good taste and join in the group of modern, active and pretty youngsters.
Product attributes Sweet with a lot of flavors, small-size, good taste and fashionable
Customer benefits More active and modern, so you can express your styles
Personal Values Pleasure, wisdom
7. Message Execution Description A handsome boy wanted to attract a pretty and cute girl by making a magic with fruits and turning them into Sugus, then the girl express her own magic with more fruits and bigger Sugus. They really express themselves as active and modern youngster with Sugus
Execution Style/ Rhetorical Devices Overstatement (Magic and Big Sugus)
8. Evaluation Attractive

 

 

Item 3.

Components Contents
1. Source Knorr
2. Target Audience Married women
3. Medium (Media) A TV commercial
4. Context Modern society
5. Objectives To introduce new product
  

6.

Messages General selling proposition If you use Knorr – the perfect spice, you will be the most perfect woman in your husband’s eyes and be admirable by other women
Product attributes Powdered spice, good flavor and can make meals more tasteful and delicious for cooking fish without using other adds
Customer benefits Make delicious meal in the fastest and most convenient way
Personal Values Comfortable life, Happiness, Mature love and Wisdom
7. Message Execution Description A girl comes to visit her friend, who is cooking fish without some common spices but just Knorr. However, only Knorr, that meal sounds very tasteful and delicious. Husband of the woman using Knorr is very pleased with the meal and seems to love his wife more. The guest feels admirable that couple and decide to use Knorr for her meal as a wisdom
Execution Style/ Rhetorical Devices Metonymy
8. Evaluation Great Advertisement. It really makes great influence to women who want to be the most perfect wifes

 

3 responses »

  1. Hi Mo, I have some opinions with your analysis. In item 3, I think that objectives are not only introduce new product but also persuade audience to buy this product. Another thing is in product attributes, you only need to write that “powdered spice, good flavor”. Finally, you wrote that rhetorical devide is metonymy. I don’t understand why it is metonymy. Can you explain it?

  2. phamthingan says:

    Hi Mo. I have the same with Quynh. In addition, I think the objectives you give are not enough. In my opinion, the major aim of the advertisers is to advise customers to use their product, not just introduce. Anyway, I like your ads because they are interesting and worth seeing

  3. I agree with idea from the former commentators! I also want to add the product attributes in 3rd ads: that is the products help woman cook more well and easily!!!!!!!!!!!
    that is all!

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