Item 1: Ariston Aqualis advertisement

Components

Contents

1 Source Ariston Aqualis
2 Target audience Households
3 Medium (media) Broadcast on television
4 Context 21th century
5 Objectives Introduce the new product
6 Message execution General selling proposition If you do not use the product, your laundry work will become harder and more boring.
Product attributes Electricity- consuming
Customer benefits Life becomes more convenient, interesting and wiser
Personal values A comfortable life, wisdom, creative
7 Message execution Description Mother puts the dirty clothes into the washing machine. Her son is very interested in the underwater world inside it. The clothes are like sea creatures. An eel wends its way through the sleeve of a white woolen top. Blue fish with white spots swimming through the coral are in fact socks navigating their way through white shirt sleeves. Scarves wave their seaweed fronds as handkerchiefs double as jellyfish. A bra threatens to snap shut like a clam on a playful sock. A vest floats past like a turtle. A red silk scarf makes its way past white shoe laces.
Execution style(s)

Rhetorical devices

Mood/image

simile

8 Evaluation Very interesting, creative, break through

Item 2: 21st Century Healthcare Repella Insect Repeller: Frog

Components

Contents

1 Source Mccann Erickson Singapore
2 Target audience Everyone suffers insects’ attack
3 Medium (media) Print advertisement
4 Context 21th century
5 Objectives Introduce the new product
6 Message execution General selling proposition If you use the product, the insects will look you like a frog – dangerous creature for them that must be avoided.
Product attributes Liquid,  chemical, smell
Customer benefits You will not be bitten by insects
Personal values A safe and comfortable life, freedom, pleasure.
7 Message execution Description A frog dressing like a person is lying on a hammock. He is eating an insect.
Execution style(s)

Rhetorical devices

Mood/image

Overstatement

8 Evaluation Very interesting, creative, funny

Item 3: English Apollo idol

Components

Contents

1 Source Apollo
2 Target audience The young ( students)
3 Medium (media) leaflet
4 Context Nowadays
5 Objectives Create the chances to perform English for students
6 Message execution General selling proposition If you take part in the competition, you will become an idol, have chance to sing, show your talent in English and get reward.
    Product attributes Train more your English skill and passion
    Customer benefits Expand the knowledge of English
    Personal values Pleasure, relaxing, confidence
7 Message execution Description Some students are singing
    Execution style(s)

Rhetorical devices

Mood/image

 

 

8 Evaluation informative

4 responses »

  1. All your items are interesting and I see that you analysed them very (very, very…..) carefully. I like the way you criticized.
    _ The ads 1 is really interesting, I strongly agree with your idea about the general selling proposition that “If you do not use the product, your laundry work will become harder and more boring.”
    _ Actually, just after looking at the chart below, I understand it clearly.
    _ In the ads 3, everything is ok, except for your idea of customer benefits. As I see, my benefits when joining this program is chance to sing and perform myself.
    hihi. Goodluck!

  2. nguyenmaile says:

    Thank you very much!
    Your comment is worth its weight in gold to me. I will consider it carefully.

  3. huyenpj says:

    Hey, LeLe!
    Above all of my words,I really want to give a high estimation to you.It seems to be easy for me to see your efforts in this entry.Actually, you make by your own way.
    In the first item, I find it amazing to see the creative world inside the washing machine.I also agree with almost your analyses only one thing that I’d like you to consider in message of product attributes should be automation more than electricity- consuming because the purpose of an advertisement want to give positive attributes more.Moreover, in benifits you can give something such as economizing of time for doing the washing, simple to use…And in message of rhetorical devices can have an overstatement.
    In the second item, I’m thankful to your analyses help me understand clearly about this ad.It’s special and interesting!
    And now is the end.I hope your acceptance,anyway!Bye you in the best wish!
    HAPPY WOMEN’ DAY!!!!@_~

  4. Hi Le? Your advertisements are very interesting. Especially, I really love the item 2, it is exactly special. However, in objectives, it not only introduces a new product but it also persuade audiences to buy and use it in their lives. Anyway, I love your entry.

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