ITEM 1

Components

Contents

1 Source Vizzavi email service
2 Target audience Everyone uses Internet
3 Medium (media) broadcast
4 Context 21th century
5 Objectives Introduce the new product
6 Message execution General selling proposition If the customers use this service, they can get the new information quickly.
Product attributes
Customer benefits You will connected by this service
Personal values A comfortable, freedom, pleasure life; social acceptance.
7 Message execution Description Two chickens were playing tennis. When the ball fell down, the chicken hold a chick as the ball. Another chick sent the email to others, all of them laughed. And then, the chick’s turn sent email is used as the ball and another email sent to others again.
Execution style(s) Rhetorical devices Mood/image Overstatement
8 Evaluation Very interesting, creative, funny

ITEM 2

Components

Contents

1 Source Coca cola company
2 Target audience Everyone
3 Medium (media) Broadcast
4 Context 21th century
5 Objectives Introduce the new product
6 Message execution General selling proposition Drink coca cola or you will not have a chance to enjoy happiness life.
Product attributes Liquid,  chemical, colour, sweet, gas.
Customer benefits refresh
Personal values A comfortable, freedom, pleasure life, inner peace.
7 Message execution Description There are two men who are enemies. For a while, they erased the line separated them to enjoy coca cola together. However, they immediately do their duties again.
Execution style(s) Rhetorical devices Mood/image
8 Evaluation Very interesting, creative, funny, emotional.

ITEM 3

Components

Contents

1 Source Coppertone brand.
2 Target audience Everyone plays sport.
3 Medium (media) Printed ad.
4 Context 21th century
5 Objectives Introduce the new product
6 Message execution General selling proposition If you don’t use this product, you have to take the umbrella when playing sport and then you may get trouble in playing.
Product attributes Liquid, chemical, smell.
Customer benefits You will not be sunburnt any more.
Personal values A comfortable, freedom, pleasure life; self-respect.
7 Message execution Description There are three men. Two of them are reporters. The last one is athlete. They have their own ways to avoid being sunburnt.
Execution style(s) Rhetorical devices Mood/image   Overstatement, irony
8 Evaluation Very interesting, creative, funny

3 responses »

  1. Hi Thao, I have some opinions with your analysis
    _ In item 1: I think that
    + The context of this advertisement is unclear not “21st century” .
    + Product attributes is helping people use email by mobiphone easily.
    + Target audience: it is people who use email.
    _In all your three items, I think that objectives are not only introducing the product but also persuading people buy it.

  2. hi Thao!!! I like to give some my comment for your entry.
    I think three items are not to introduce products but persuade customers to buy them
    in Item 1: + context: nowadays, not 21th century
    +with product attribute: vizzavi transfers information quite quickly by both computer and mobilephone.
    in Item 2: +Rhetorical: simile
    + personal value: you can add happyness
    in Item 3: Rhetorical: simile
    description: you should describe clearer to understand about product
    rhetorical: i can not see in poster overstatement any ways.
    generally, I like some advertisment message so much. they are very interesting.

  3. Hi Thao,
    You know your items really make a strong impression on me. there are just some tiny mistakes should be considered. they are:
    – item 1 + 3: you should indicate clearly why there are rhetorical devices in these advertisements.
    – item 2 was carefully shown by Thuy and Quynh.

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