Item 1 : Whiskas advertisement

Components

Contents

1 Source Pedigree Pet Foods
2 Target audience People who keep cats
3 Medium (Media) Broadcast on the internet
4 Context Czech Republic
5 Objectives To persuade people to buy this product for their lovely cats.
6 Message General selling proposition Whiskas will be clean and tasty food for your cats.
Product attributes Whiskas will help your cats to have smooth hairs and decrease the falling hairs.
Customer benefits It saves your times of feeding your cats.
Personal values Convenient.
7 Message execution Description A cat wants to eat, so it climbs into its owner bed to caress him. And it succeeds. He wakes up and feeds it. After enjoying its tasty meals, it doesn’t forget to keep caressing him to show gratitude.
Execution style(s)Rhetorical device(s) Video
8 Evaluation Interesting and lovely. This advertisement succeeded in showing love between people and their pets, so it’s really convincing.

Item 2 : Married by morning book advertisement

Components

Contents

1 Source St. Martin’s Press (May 2010)
2 Target audience People who love reading novels
3 Medium (Media) Broadcast on the internet
4 Context unclear
5 Objectives

To persuade people to buy this novels to read and make a collection of English novels.

6 Message General selling proposition

It’s the 4th book in Hathaway Series of Lisa Kleypas – best Selling Writer Fiction Novels which you should not miss.

Product attributes

The introduction of the writer, images and the summary conservation of the two main characters.

Customer benefits

Readers can have an overview of the book and maybe feeling towards it.

Personal values Mature love, happiness.
7 Message execution Description

Catherine Marks, the main heroine, irritated him, intrigued him, annoyed him. So Leo Hathaway did what any Blue- blooded bachelor would do. He proposed to her. And she refused. It would all end quickly and with satisfaction. If she would just cooperate, and live long enough to be…

Execution style(s)Rhetorical device(s) Video
8 Evaluation

Fascinating, attractive, convincing.

Item 3 : Doublemint advertisement

Components

Contents

1 Source Wrigley Company
2 Target audience Everybody
3 Medium (Media) Broadcast on the internet
4 Context Unclear
5 Objectives

To persuade people to buy this product to double their pleasure and double their fun.

6 Message General selling proposition

Enjoy the refreshing taste of Doublemint gum – the unique, minty flavor you can’t get anywhere else.

Product attributes

It tastes great and helps freshen your breath.

Customer benefits

Doublemint can provide a way to help manage your calories.

Personal values Comfortable life, excitement.
7 Message execution Description

Christ Brown, an American R&B singer, songwriter, dancer, and actor, dances the hiphop with the song “Doublemint” with a package of doublemint in his hand. He looks so dynamic and satisfied.

Execution

style(s)Rhetorical device(s)

Video

Overstatement

8 Evaluation Interesting and convincing.

3 responses »

  1. nguyenmaile says:

    your advertisements are very interesting. however, i feel confused when reading your analysis. i think that you should consider more about general selling proposition.

  2. I love your 3 items, they are so lovely and interesting^^
    However, I have some idea about the *Product attributes*
    – First, in your 2nd item. I think the product attributes is of the book not of the video ^^
    – Second, in item 3, *freshen your breath* should be the *Customer benefits*

  3. vuthimo says:

    Hello Trang,
    I’m really interested in your third item, the boy is so cool(hihi, I’m just kidding, forget it)
    It should be better if you add the “Context” of this product. the boy is so young and modern and this design has been new recently, you know, so it is Modern or nowsdays society, isn;t it?
    I see that this product has minty flavor, why didn’t you add into Product Attributes,I think this attribute is very important and typical for this product.
    Another point I see, this product has so small shape that it can be put on his pocket -> convenient in Customer Benefits
    Hihi, that’s all

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