ITEM 1: Timotei styling Mousse: Lion

Timotei Styling Mousse For Lion

                    Components

                        Contents

1

Source

Timotei Hairspray

2

Target audience

Women

3

Medium (Media)

Printed ad

4

Context

in early 21st century

5

Objectives

To introduce a new product.

6

Message

General selling proposition

If you use Timotei hairspray you will have beautiful and style hair.

Product attributes

Gel

Customer benefits

Style and beauty

Personal values

Happiness, self-confidence, pleasure

7

Message execution

Description

There is a male lion lying on green grass. He looks very eye-catching with a stylish mane. In the top right conner of the picture is the image of Timotei hairspray and the text Natural style.

Execution style(s)/ Rhetorical device(s)

Image

8

Evaluation

Good impression, funny

ITEM 2: Coca-cola 

Components

Contents

1

Source

Coca-Cola

2

Target audience

Everyone

3

Medium (Media)

Broadcast on TV

4

Context

21th century

5

Objectives

To persuade everyone drink Coca-cola.

6

Message

General selling proposition

Coca-cola can make people who are rival of each other become friends.

Product attributes

Liquid, cool flavor, fizzy

Customer benefits

Slaking everyone’s thirst, happiness, healthy, everyone can be friends, 

Personal values

Happiness, healthy, pleasure.

7

Message execution

Description

In the video there are two soliders from rival nations doing their mission. A solider drink a bottle of ice-cold coca-cola and he gives the other solider another one. Then they secretly become friends.

Execution style(s)/ Rhetorical device(s)

Video

8

Evaluation

Interesting, impressive, funny

ITEM 3: Bic shaver

Components

Contents

1

Source

Bic shaver

2

Target audience

Men

3

Medium (Media)

Printed ad

4

Context

21st centery

5

Objectives

To introduce a new product.

6

Message

General selling proposition

If you use Bic shaver your skin will be so smooth that baby can have a suck at your cheek.

Product attributes

Small, sharp

Customer benefits

Smooth skin, good looking

Personal values

Self-confident, pleasure, comfortable life.

7

Message execution

Description

There is a man and a baby in the picture. The baby is sucking the man’s cheek.

Execution style(s)/ Rhetorical device(s)

Image

Overstatement

8

Evaluation

Good impression

About Phuong-chan (Chinku)

We are nomads, and we can even abandon our families. We are those who fight for the country and honor.....

5 responses »

  1. I love your item 1 & 3. They are really fun. I agree with your rhetorical device. You should reconsider the context. I think it is the year when the advert is made. One more thing: it must be ’21st century’ not ‘centery’ in item 3.

  2. Hi Phuong, I want to say I love all your items, especially item 2.
    There’s two thing I would like you to take into consideration
    + To persuade everyone drink Coca-cola. It has to be ” To persuade everyone TO drink Coca-cola.”
    + In personal value of item 3. It should be ” Self-confidenCE, pleasure, comfortable life.”
    instead of ” Self-confident, pleasure, comfortable life.”

  3. thanks for your all comments^^

  4. What cute items you bring! ^^
    I just suggest some ideas to make the analysis more perfect.
    – item 1: Target audience might be for men, not only for women, i think. Besides, you should know the product contribute is the benefit it brings to the customers, so it can’t be only “gel” as in your analysis. Finally, why don’t you put the rhetorical device as overstatement? That’s quite reasonable😀
    – item 2: the same comment as item 1 about the rhetorical device.
    Good luck babe!

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