ITEM  1: KFC Vietnam

Components

Contents

1

Source

KFCVietnam

2

Target audience

Viewers inVietnam

3

Medium (Media)

Broadcast

4

Context

Vietnam

5

Objectives

To make people develop a preference for KFC Vietnam

6

Messages

General Selling

Proposition

KFC provides you with good meal with comfort at a cheap price

Product Attributes

Easy and cheap menu, clean restaurant

Customer Benefits

Enjoy good meal and save money

Do not have to worry about eating place

Personal Values

Pleasure, happiness, comfortable life

Self-pride (he smiles when other people have to run away while he can enjoy his meal), self fulfillment, wisdom (intelligent choice)

7

Message execution

Description

A man is eating noodle on the sidewalk. Suddenly, the police car comes, everybody run hurrily. When he looks away, another man brings his table away together with his bowl. He just has noodle on his chopsticks. Then he is in KFC restaurant enjoying his meal. He looks out and smiles when others have to run when the police come

Execution Style(s)/

Rhetorical Device(s)

Slice of life: the ads depicts a common scene inVietnam: people eating on sidewalk

Demonstration: the result of using the product is shown: he enjoys his meal with comfort in KFC restaurant

Mood/image: comfortable/ clean restaurant and tasty food.

Humorous

8

Evaluation

The ads is funny and creative

ITEM 2: Comfort fabric conditioner

Components

Contents

1

Source

Unilever

2

Target Audience

Every viewer

3

Medium (Media)

Broadcast on TV

4

Context

Modern society

5

Objectives

Meet the changing needs of consumers, keep innovating and provide information, introducing new products to the market and persuade viewer to buy it

6

Messages

General Selling

Proposition

Care for their loved one even in the smallest things they do

Product Attributes

Offers a variety of well-loved fragrances such as rose, lily, long-lasting freshness, no foam in only one time softener

Customer Benefits

Leave your clothes soft and fragrant, fresh and mild

Personal Values

Feeling fresh and active the whole day long, happiness, comfortable life

Innocent pleasures

Brighten your mood and lift your spirits

Wisdom

7

Message execution

Description

Andy and Lili is in a hurry to a press but Andy’ body  is covered full of soap bubbles. Lili takes him a Comfort bottle to soften his clothes. Only in one time softener, his clothes is no longer any foams. In o moment, they appear in a good mood with many other journalists’ own eyes

Execution Style(s)

Rhetorical Device(s)

Fantasy

Image/ Mood: the familiar couple of fragrance angels that is the unique property of the Comfort brand inViet Nam. It has been loved by many people, especially children

8

Evaluation

It is considered as one of the most impressive advertisements at that time

 

ITEM 3: Vinamilk

Components

Contents

1

Source

Vinamilk

2

Target audience

Children

3

Medium (Media)

Broadcast on TV

4

Context

Viet Nam, 2007

5

Objectives

To introduce product and develop the preference of audiences to persuade them buy and then use the product

6

Messages

General Selling

Proposition

Vinamilk has safe ingredient so that it is good for health

Product Attributes

100% natural fresh milk

Good taste

Nutrient composition

Customer Benefits

Healthy life

Personal Values

Pleasure, happiness, excitement, happy healthy life

7

Message execution

Description

Happy cows are dancing and singing about “ 100% natural fresh milk”

Execution Style(s)/

Rhetorical Device(s)

Demonstration

Humorous

Fantasy

Animated product symbol ( happy cows)

Musical

8

Evaluation

Very impressive and interesting


4 responses »

  1. Hi, Huyen
    All of your ads are very impressive. It’s funny as well. I like them, especial the ad in item 1
    comment about your analyse, I find them well-done. I have no complaint about your entry.

  2. VuhaThanhLuan says:

    hi, Huyen. i am glad to show all my sincere thoughts to your entry 2.
    – In Item 1, “Target audience: Viewers in Vietnam”, you wrote that. To me, it will be better if it is ” customers in VietNam”. Just only thing in Item 1, the rest you made, They are so logical and deep.
    – Item 2 : in the final one, in Evaluation, I think you had better add your feeling but not your statement.
    – Item 3 : I have just only a wonder that in Target audience, maybe it is not only for children because of ” cuoc song tuoi dep “.
    They are all from me. Thanks.

  3. huyenpj says:

    Hey, kute girl!
    First of all, I want to say Happy women’s day to you!!!!! hehe
    And now is my sincere words for your entry.Actually,you have analyzed so much in detail and clear enough for me to follow.I like the way you give infomation and criticize.
    good luck!!!!

  4. I highly appreciate your careful analyzation on all of three items. I learn more from your entry,especially about execution styles. Thanks a lot !

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