1. Item 1: ACB Bank Vietnam

1.

Source

ACB Bank in Vietnam

2. Target Audience Every viewer in Vietnam
3. Medium(media) Television
4. Context Currently in Vietnam
5. Objectives To introduce the company’s imagine
6. General sellingProposition If you use ACB bank’s services, you will achieve a happy, peaceful and safe life.
Product Attributes Safe and peaceful life.
Customer Benefits Enjoyment of safe and peaceful life.
Personal Values Comfortable life, Excitement , Fun and exciting life, Happiness, Inner peace, Personal accomplishment, Pleasure, Salvation, Security, Self-fulfillment, Sense of belonging, Wisdom
7. Description
Execution Style(s)Rhetorical Device(s) Musical: peaceful and softMood: relaxed and easy in mindLifestyle: peaceful

2. Item 2: Pepsi China

1.

Source

Pepsi Corporation

2. Target Audience Every viewer in China  especially youngsters and men
3. Medium(media) Television
4. Context Currently in China
5. Objectives To introduce company’s productTo make viewers develop a liking or preference for Pepsi
6. General sellingProposition If you drink Pepsi, you will have a good health and martial spirit like Chinese martial arts instructors.
Product Attributes Good state, suitable for Chinese martial arts instructors or those who work a lot, also suitable for a big group of people.
Customer Benefits Enjoyment of the good taste and be socially accepted.
Personal Values Comfortable life, Excitement, Freedom, Fun and exciting life, Happiness, Inner peace, Mature love, Personal accomplishment, Pleasure, Self-fulfillment, Self-respect, Sense of belonging, Social acceptance, Wisdom
7. Description
Execution Style(s)Rhetorical Device(s) MusicalHumor: surpriseFantasy: Chinese Kungfu

 3. Item 3: Comfort U.S.  

1.

Source

Comfort, Unilever Corporation

2. Target Audience Every viewer or family members (especially children and women)
3. Medium(media) Television
4. Context Currently in the United States
5. Objectives To introduce a new productTo make viewers develop a liking or preference for Comfort
6. General sellingProposition If you use Comfort, your family will have a comfortable and happy life.
Product Attributes Comfortable and sweet smell of natural flowers.
Customer Benefits Enjoyment of  comfortable and sweet smell and happy family atmosphere.
Personal Values Comfortable life, Excitement, Freedom, Fun and exciting life, Happiness, Pleasure, Sense of belonging
7. Description
Execution Style(s)Rhetorical Device(s) MusicalFantasy: Clothes become flowers, lively things

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