Item 1: Apple iPad 2

Source: http://www.youtube.com/watch?v=b2LLSrlKr3c&NR=1

Components

Contents

1.

Source

Apple

2.

Target audience

Everyone especially people who love technology

3.

Medium(media)

television commercial

4.

Context

unclear

5.

Objectives

To bring advanced technology nearer to human

6.

Messages

General selling proposition

The Apple iPad 2 is so modern and useful that you just wish to have one

Product attributes

Modern, many advanced applications

Customer benefits

Convenient, Enjoyment

Personal values

Comfortable life, fun and exciting life, happiness, pleasure

7. Message Execution

Description

A person is using his fingers to touch the Apple iPad 2’s screen and discover its superior applications. With Apple’s magical and revolutionary new iPad, this is the best way to experience the web, email, photos, books, video, play guitar, and more.

Execution style(s)/

Rhetorical

Devices(s)

 – Mood/image: when you look at the way he touches the iPad 2 smoothly and professionally, you also want to experience that feeling.- Climax: the advertisement constantly leads the audience to curious and surprised with such great applications.
8.

Evaluation

Personally: Impressive

Item2: Everon

Source: http://www.youtube.com/watch?v=5-kOBeHhAIc

Components

Contents

1.

Source

Everon

2.

Target Audience

Everyone

3.

Medium (media)

Broadcast

4.

Context

In the bed room

5.

Objectives

Reminder advertising

6.               Messages General selling proposition

The most comfort blanket and pillow bringing you the sweetest dreams

Product attributes

Be warm and soft

Customer Benefits

Comfort, convenience and sweetest dreams

Personal values Relaxation, enjoyment, pleasure, happiness, comfort
7. Messageexecution Description There’s a man whose idol is My Tam. Thanks for using Everon’s products (blanket and pillow) he has sweet dreams every night in which his girlfriend is My Tam and he can enjoy happy moments with her.
Execution
style (s)/Rhetorical device(s)
–        Mood/ Image: if you possess Everon’s products, you could have great sleep like the man in the advertisement.-        Overstatement: The man can just have the best dreams only when he’s covered with Everon blank.-        Demonstration
8. Evaluation

Personally: Very funny and impressive

Item 3: Pure Blonde

Source: http://www.youtube.com/watch?v=Sjl5_vDfiuM

Components

Contents

1. Source

Pure Blonde

2. Target audience

People often drink beer, especially men

3. Medium(media)

Broadcast

4. Context

In a pure place which is complete environment

5. Objectives

Reminder advertising

6.       Messages General selling proposition Pure Blonde is a pure product. The materials used are completely from nature and it is processed in this place as well. That’s the unique feature that it can defeat others because they are made in the city (where the driver is from) where is highly polluted.
Product attributes Be fresh, clean and cold
Customer benefits Cheerfulness, convenience, relax
Personal values Convenience, comfort, Health
7. Messages Execution Description It appears a pure space with beautiful and pure nature. Here comes a man driving a truck arrives, drink a bottle of Pure Blonde and leaves then. His truck releases a lot of smoke which pollutes the fresh air in there. This brings an image of contrast of the pure space where Pure Blonde is processed and the polluted place where the man comes from.
Execution styles(s)/Rhetorical device(s) – Mood/ image: If you drink the Pure Blonde, you can experience fresh feeling that the product brings.- Instrumental- Overstatement: there’s no pure place where is completely used for processing beer like in the advertisement.- Demonstration
8.

Evaluation

Personally: quite impressive

5 responses »

  1. Hi Chi, with all your three items, I only want to add :
    + “Here comes a man driving a truck arrives, drink a bottle of Pure Blonde and leaves then.”. I think you made grammar mistakes. It should be ” Here comes a man driving a truck arrives, drinkING a bottle of Pure Blonde and leavING then.”
    + ” Cheerfulness, convenience, relax”. It should be ” Cheerfulness, convenience, relaxATION”
    Anyway, I love your items.

  2. Hi Chi, i can see that your ads are interesting, especially item 2 and 3. However, I think that you misunderstood some components so you made some mistakes in all 3 items.
    – The first one is “context”, it shoulb be the time ads are showed.
    – The second one is ” objectives”, it is the reason why the ads are showed.
    In detail, in your items:
    Item 1:
    – Context: 2011
    – Objectives to introduce new product, pursuade audience to but product and to bring advanced technology nearer to human
    Item 2:
    – Context: 2011
    – Objectives: reminder advertising, to persuade audience to buy product
    Item 3:
    – Context: 21st century
    – Objectives: introduce product and persuade audience to buy it

  3. vuthimo says:

    Hi Chi,
    Three asvertisement in your post are ao interesting, I like them.
    I have some opinions:
    – Every advertisement must cover CONTEXT (not UNKNOWN or In the bed room or something like that)
    – I don’t understand what you mean “Reminder Advertisement”. Did they really remind something?

  4. tuangoc says:

    Dear Chi,

    Personally, I found me surprised with your item 2 because it’s one of rare commercials I love by first sight. Simple but very impressive.

    I have the same question with Mo like “reminder advertisement”, one function of an advertisement is the reminder itself so what do you mean with the phrase?

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